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// Logo

Effect logo guidelines

Please follow our guidelines when using the Effect logo for presentations, articles, and other media.

// Combination mark

Effect combination mark

The primary way we show the Effect brand.

Download: PNG SVG

// Logo symbol

Effect logo symbol

Used when there is not enough space for the combination mark.

Download: PNG SVG

// Ground rules

White logo on dark
Use the white logo on a dark background.
Black logo on light
Use the black logo on a light background.
Logo on image
Use a gradient or image background, as long as the logo is clearly visible and legible.
Black logo correct
Colored logo wrong
Do not make the logo any color other than black or white.
Normal logo
Stretched logo wrong
Squished logo wrong
Do not shrink or stretch the logo. Be sure to maintain the proportions.
Normal logo
Shadow logo wrong
Do not place drop shadows.
Normal logo
Rotated logo wrong
Do not rotate the logo.

// Clear space

Logo symbol with clear space
Combination mark with clear space
Maintain clear space of at least 50% of the logo height on all sides.

// Minimum size

Logo symbol minimum size 24px height
Combination mark minimum size 24px height
To ensure legibility, never scale the logo below the minimum size above.